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International Conference and B2B
CRINSS - Creative Industries Summer Sessions
11-13 July 2012, Novi Sad, Serbia
Key Speaker
Lena Arndal
Center for Culture and Experience Economy - CKO
To position your company from your competitors, your company should talk to your customers' feelings and values that give meaning and identity, use aesthetics and design that titillate the senses and provide good stories about products and services. You can in short - with huge benefits to follow - use experiences as part of your business
