International Conference and B2B
CRINSS - Creative Industries Summer Sessions
11-13 July 2012, Novi Sad, Serbia

Key Speaker

Zorica Maric
Ministry of Economy and Regional Development, Republic of Serbia

Zorica Marić works for the Ministry of Economy and Regional Development, Republic of Serbia, responsible the development of programs and measures for cluster development support, program implementation, analyses and benchmarks as a basis for the program. She was involved in initiation of establishment of over 20 cluster initiatives in Serbia, provided support in their development, cluster specific action programmes; cross-cutting policies and programmes; cluster policy advocacy, promotion and communication; evaluation of the cluster initiatives performance and preparation of recommendations for future work. Before her engagement at the Ministry, she worked for 20 years in various private companies mainly the foreign trade sector. She graduated with a degree in Economics in 1981 at the Faculty of Economic, University of Belgrade, where she in 2010, also obtained Master’s degree at the postgradute study course “Theory and Policy of Economic Development”. Her thesis is entitled " Serbian Cluster Initiatives Performance Analises".

Economic Impact of the Creative Industries
Innovation is a key issue for a competitive business development. But innovation today is very much related to the integration of ICT and creative technologies in traditional sectors. The creative industries as one of the most innovative economic sectors itself , using highly advanced technologies and producing spillovers to many other industries, serve as the driver of innovation. The creative service market in Serbia is comprised of a large number of individuals and enterprises with extraordinary creative capabilities. Connecting them with other sectors can boost the Serbian economy as a whole.